Amify Privacy Statement

Effective Date: November 2024
Owner: Additive Center, BIC1, 5657BX, Eindhoven (“Amify,” “we,” “us,” or “our”)

1. Purpose and Who We Are

The purpose of this Privacy Statement is to explain how Amify, owned by Additive Center, collects, processes, and shares information about you when you interact with our online interfaces (e.g., websites, applications, and related services) operated and controlled by us, including but not limited to the Amify learning platform. By accessing or using our platform, you consent to the collection, use, and sharing of your information as described in this Privacy Statement.

Our mission at Amify is to provide a secure, effective, and engaging learning platform for your professional development and educational needs. This Privacy Statement details our commitment to protecting your privacy and your rights regarding your Personal Data. If you have any questions or need additional information, please contact us at info@amify.com.

2. Information This Privacy Statement Covers

This Privacy Statement applies to information collected when you access or use our services. While many features of our platform can be accessed without submitting Personal Data, certain functionalities may require providing specific information. “Personal Data” refers to any information that can directly or indirectly identify you, such as your name, email address, IP address, or other unique identifiers.

You are responsible for providing accurate and complete Personal Data. Inaccurate data may impact your ability to access our services, receive communications, or interact effectively with our platform.

3. Legal Bases for Collecting and Using Personal Data

Amify collects and processes Personal Data based on the following legal grounds:

Contractual Necessity: To fulfill our obligations to you or your organization, including providing requested services and ensuring proper functionality of our platform.
Legitimate Interests: To operate, grow, and develop our business; to offer and improve services; to manage security; and to conduct research and marketing.
Compliance with Legal Obligations: Where applicable law mandates data collection and processing.
Consent: For specific purposes such as marketing communications, provided you have given explicit consent.

If we rely on legitimate interests, we will ensure that your interests and fundamental rights are not overridden by our needs. You may withdraw your consent at any time where consent serves as our legal basis for processing your Personal Data.

4. Types of Personal Data We Collect

Amify may collect the following categories of Personal Data from you:

a. Information You Provide Directly

Account Creation: To create an account, we may collect your name, email address, password, and other necessary information.
Platform Activities: When you engage with our courses, surveys, and other interactive elements, we may collect any information you provide, such as course progress, feedback, and communications.
Identity Verification (if applicable): For select services, we may collect identification data such as government-issued ID, photographs, or other verification-related data.
Communication Data: If you contact us, we may collect any information you provide during our interactions, including emails, chats, or support requests.

b. Automatically Collected Information

Usage Data: We collect details about your interactions with our platform, such as IP address, browser type, operating system, device information, pages visited, and session times.
Cookies and Similar Technologies: We may use cookies and related tracking technologies to collect data about your usage and preferences. Refer to our Cookie Policy for additional details.

c. Third-Party Sources

External Authentication Services: If you access Amify via a third-party service (e.g., a corporate account), we may collect certain information authorized by you from that service.
Partner Platforms: Our partners may provide usage data to enhance service functionality.

5. How We Use Your Personal Data

Amify processes your Personal Data for the following purposes:

a. Providing Our Services

To facilitate access to the Amify platform, manage course enrollments, personalize your experience, and enable features.

b. Communication and Support

To send relevant communications, provide technical support, respond to queries, and share updates regarding our platform and services.

c. Security and Fraud Prevention

To safeguard user data, prevent fraud, ensure compliance, and detect security threats.

d. Improving and Personalizing Services

We analyze user interactions with our platform to improve content delivery, user engagement, and overall platform performance. This may involve using analytics, artificial intelligence, and machine learning to tailor recommendations and course offerings.

e. Research and Development

To conduct data analysis, market research, and other efforts to improve our platform and offerings.

f. Marketing and Advertising

With your consent, we may send marketing communications and promotional offers tailored to your interests.

g. Legal and Compliance

To comply with applicable legal obligations, enforce our agreements, and defend against legal claims.

6. Sharing Your Personal Data

Amify may share your Personal Data in the following circumstances:

a. Service Providers

We partner with trusted service providers who assist in operating our platform, processing payments, providing customer support, and performing analytics. These providers are bound by confidentiality agreements and only access data necessary to perform their services.

b. Partner Organizations

If you access Amify through an affiliated organization, such as your employer, we may share usage data and relevant performance metrics.

c. Legal Compliance

We may disclose your information to comply with legal obligations, respond to requests from law enforcement or regulatory bodies, and protect our rights and safety.

d. Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, we may transfer your Personal Data.

7. Retention of Personal Data

We retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Statement, comply with legal obligations, resolve disputes, and enforce agreements.

8. Your Data Protection Rights

Depending on your jurisdiction, you may have the right to:

Access and Update Data: Request access to and correct inaccurate data.
Data Portability: Obtain a copy of your data.
Withdraw Consent: Opt-out of specific data processing activities where consent was the legal basis.
Request Deletion: Ask us to delete your data unless retention is legally required.

To exercise your rights, please contact us at info@amify.com. We will verify your identity before fulfilling requests and respond within the applicable timeframe.

9. Security Measures

Amify employs industry-standard measures to protect your data from unauthorized access, use, or disclosure. While we strive to maintain a secure environment, please note that no method of transmission over the internet is completely secure.

10. Links to External Sites

Our platform may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of external sites before providing any Personal Data.

11. Updates to This Privacy Statement

Amify may update this Privacy Statement periodically. We will notify you of any significant changes via email or platform notifications. Continued use of our platform following such changes signifies your acceptance of the revised terms.

12. Contact Us

For questions or concerns regarding this Privacy Statement, please reach out to us:
Email: privacy@amify.com
Address: Additive Center, BIC1, 5657BX, Eindhoven